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July 2014
July 2014


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November 23, 2015 1:57 PM

They get leads any way they can – Nobody really likes to talk about leads but leads are how many agents get clients. A lead is an introduction to someone the Realtor hasn’t met yet. Smart agents are experimenters, they try out different types of lead sources, they explore different types of ad campaigns, and they take notes on what works and what doesn’t. They understand that having a social presence is important and that staying top of mind means being active with their clients through social media, through advertising, and even through more traditional methods such as postcard mailings. Postcards and bus stop bench ads are still around because they still work in some cases.

They have a great network– These agents don’t just have a network to bring them clients they have a network of top-notch partners who provide the same level of service they do. They know the best contractors, appraisers, lenders, and insurance providers in the business. They are what Malcolm Gladwell designated in the Tipping Point as a connector. The agent is the hub of a group of professionals that can advise and assist with anything real estate or home related. Top agents care for their network and are happy to refer clients that they know will get top care. They are ruthless about cutting out anyone who doesn’t provide great customer service to their clients.

Overall, great customer service is about two things, knowledge and authenticity. The agents that succeed are able to treat each client’s purchase as vitally important. They are able to steer the client through any hiccups in the process and leave the client feeling that the whole process was as easy as possible.


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